This book designed to help readers understand the process of persuasion, practice persuasion effectively, and analyze the persuasive discourse of others.
With the guidance in Charles U. Larson's best seller, you'll quickly develop the skills to become an informed and critical consumer of persuasive messages -and just as importantly, you'll enhance y…
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories …