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Persuasion: reception and responsibility tenth edition
With the guidance in Charles U. Larson's best seller, you'll quickly develop the skills to become an informed and critical consumer of persuasive messages -and just as importantly, you'll enhance your own persuasive skills. Now, in its tenth edition, this popular book presents persuasion through lively examination of popular culture, politics, advertising, and the mass media. You'll learn about persuasion theory, research, and ethics as you gain practical insights into language use and symbols, nonverbal communication, and cultural and psychological approaches to persuasion.
B014652 | 153.852 Lar P | Perpustakaan Hukum Daniel S. Lev | Tersedia |
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