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Strategic planning for public relations

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This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, authors Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom. Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

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Ketersediaan

B014654

659.2 Smi S

Perpustakaan Hukum Daniel S. Lev

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.2 Smi S

Penerbit

New York : Routledge., 2013

Deskripsi Fisik

xxxv, 520p.; 30cm.

Bahasa

Indonesia

ISBN/ISSN

978-0-415-50676-2

Klasifikasi

659.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Fourth Edition

Subjek

Public Relations

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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